


The Samsung Developer Conference returned this year to debut at Moscone West, San Francisco. New features for developers were introduced across its product lineups. The event had over 200 speakers and an impressive 123 sessions. Within those sessions were 12 topics from which to choose. The hardest part for attendees was choosing their favorites to attend!
Our challenge was to design a hand held pocket guide, not only to house the day-to-day schedule and maps of each floor of Moscone West, but to include each session’s information with title, ID number, and room location.
To accommodate this amount of information, we laid out the pocket guide content on a flat sheet measuring 18” x 12” and folded it in half from the top, then gave it a four-panel accordion fold. The pocket guide measured 4.5” x 5.5” when completely folded.
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