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Blue Shield’s Executive Forum demonstrated the health care model of the future, focusing on innovation and transformation of the health system.
Celebrating their members’ active lifestyles, BlueShield envisioned a theme that conveyed health and prosperity. The imagery that we used features scenes of adventure and happiness, all with a similar dream-like glow. The goal of this look and feel is to appeal to the younger, more active audience, while still holding the values of more traditional members.
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