LIFE ElderCare helps older adults improve the quality of their life so that they can age in the place they call home. As a non-profit organization, it relies on volunteers to be the human connection between the elderly and the services they provide. In gratitude for all the hard work their volunteers put in each day, LIFE ElderCare threw them an appreciation party.

To help fuel the volunteers’ excitement for the party, LIFE ElderCare decided to theme the event with the name “Viva Los Volunteers.” Using the words fun and festive as a springboard, we developed a playful event look with a fiesta feel. We were able to tie in the LIFE ElderCare brand by using their existing color palate, which links with their 4 main programs: Friendly Visitors, Meals on Wheels, VIP Rides, and Fall Prevention.

To emphasize the fiesta feel we incorporated various patterns into each letter of “VIVA” found in Latino artwork.