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The booth is set on a 20’ x 20’ plot consisting of a tower with a long wall on the right, presentation area, product wall, three demo stations, and a reception counter.
In early meetings with Aerohive, it was decided that a treatment was needed for the front wall of the tower, which was also the presentation wall. A background needed to be created that drew visual interest, but did not distract from the presenter.
In the past, the honeycomb pattern from the corporate logo was overlaid on a yellow background creating an abstract background of hexagons. For this booth we decided to take the abstract background to the next level by incorporating a dynamic crystalline pattern that reflected Aerohive’s main message “Mobility Changes Everything.”
The back of the tower was used as a photo wall where people were encouraged to take pictures with the Aerohive bee. Using Aerohive’s giveaway as a guide (a stress ball shaped like a bee), we created a caricature of the bee, imbuing it with a friendly personality. The backdrop of the photo wall incorporates a silhouette of the Atlanta skyline with the customized crystalline pattern, but in blue.
Additionally, each demo station monitor received a monitor ear in the shape of a honeycomb, incorporating the crystalline pattern. Each monitor was a different color to help differentiate between the different demos at each station.
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