Piccadilly Fine Foods is a Santa Clara treasure that makes authentic British-style meat pies. Originally started by her grandfather, Julie Gonzalez continues the generations old family tradition of manufacturing these delicious pies.

The original sketch for this logo was actually drawn by Julie’s grandfather when he first started the company. Julie came to us with a desire to update and clean up the logo without making any changes. We kept the integrity of the original logo by making these minor changes:

• Decreased the size of the baker’s head
• Smoothed out the lines in the letter “P”
• Created a lockup that was easy to read
• Fixed spacing issues

We also designed stationary materials to go along with the updated logo.