FLGD Happy Holidays Animated Email Salutation

Projects

Creative Fields
Animation, Corporate ID & Brand

This animation was designed to be an email salutation to wish clients “Happy Holidays” from FineLine. There are many different winter holidays celebrated throughout the world, but the common themes throughout are cheer, friends/family, and wintertime merriment. To represent these themes, we illustrated a group of animals to depict togetherness and drew them in a cute style to illustrate happiness.

A common theme of 2018 was holiday sweaters. We illustrated each character in their own sweater to spell out “FLGD” and invoke feelings of warmth during the winter months. Our designers then animated this illustration using Adobe After Effects to make it more eye-catching and cheerful.