The Santa Clara University School of Engineering wanted to go digital with their holiday card this year. The central graphic they wanted to use was the blueprint for the Heafey-Bergin building, which is the new center for Santa Clara University Engineering. Our task was to use the blueprint and enhance the elevation of the building with holiday decorations.
We infused the joyful spirit and warmth of the holidays by starting with an inviting aura within the blueprint. The bright yellow-orange glow in the window suggests a welcoming wood burning fireplace heating the interior of the building. A holiday wreath, window hangings, and twinkle lights adorn the exterior. In the main window we see a giant tree decorated with gold and red ornaments.
We took the blueprint enhancement to the next level by animating all of the decorations we created. Building lights turned on as if someone just walked in the doors. One-by-one each of the decorations were revealed. Holiday lights twinkled and stars winked at viewers. The overall effect of the finished card was impactful and memorable.
Digital Holiday Card Animation