


This simple yet elegant invitation was designed for “The Transformers” event in New York. The invitation was used as an incentive to get the 350 Apparel and Retail CEOs attending to download the free PayPal app.
Since this was a high level event for PayPal, we decided to theme the invitation as if it was for a “Black Tie” Event. The invitation was designed in black and white with specifically targeted words and phrases in metallic silver ink to draw attention to them. We used a black envelope sealed with a silver sticker embossed with the PayPal logo.
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