Genetech Roadshow Icons and Signs | FineLine Graphics & Design, Inc.

Projects

Genentech Roadshow Icons and Signs

Creative Fields
Environmental, Trade Shows & Events

Client
Genentech

Completion Date
2009

Genentech participates in a series of roadshows every year. We were asked to develop a theme that would motivate the sales force and get them enthusiastic about their upcoming roadshows.

We came up with “On the Road.”

First we created a series of icons to represent Genentech’s four core values: Simplification, Compliance, Harmonization and Expertise. Then we combined the icons with their respective words, and developed directional signs to lead people around the event and keep them On the Road!