




Genentech participates in a series of roadshows every year. We were asked to develop a theme that would motivate the sales force and get them enthusiastic about their upcoming roadshows.
We came up with “On the Road.”
First we created a series of icons to represent Genentech’s four core values: Simplification, Compliance, Harmonization and Expertise. Then we combined the icons with their respective words, and developed directional signs to lead people around the event and keep them On the Road!
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