FineLine recently had the pleasure of collaborating with Aerohive in the production of graphics for its newly designed tradeshow booth. We concepted, designed and created the graphics that would line the walls of their new booth, which was revealed at the ISTE Atlanta 2014 Event.
The booth is set on a 20’ x 20’ plot consisting of a tower with a long wall on the right, presentation area, product wall, three demo stations, and a reception counter.
In early meetings with Aerohive, it was decided that a treatment was needed for the front wall of the tower, which was also the presentation wall. A background needed to be created that drew visual interest, but did not distract from the presenter.
In the past, the honeycomb pattern from the corporate logo was overlaid on a yellow background creating an abstract background of hexagons. For this booth we decided to take the abstract background to the next level by incorporating a dynamic crystalline pattern that reflected Aerohive’s main message “Mobility Changes Everything.”
The back of the tower was used as a photo wall where people were encouraged to take pictures with the Aerohive bee. Using Aerohive’s giveaway as a guide (a stress ball shaped like a bee), we created a caricature of the bee, imbuing it with a friendly personality. The backdrop of the photo wall incorporates a silhouette of the Atlanta skyline with the customized crystalline pattern, but in blue.
Additionally, each demo station monitor received a monitor ear in the shape of a honeycomb, incorporating the crystalline pattern. Each monitor was a different color to help differentiate between the different demos at each station.
This is the front of the tower, which acted as a stage backdrop. The wall on the right is actually perpendicular to the front tower wall creating an area for viewers to sit and listen to the presentation.
This is the back wall of the tower. Since the event was in Atlanta we decided to have a silhouette of the Atlanta city skyline. People were invited to have their picture taken with the Aerohive Bee and post it on Twitter.
On the left is the Aerhive Bee and on the right you can see his “SelfFee” or his “SelfBee”.
There were three demo stations within the booth. Each demo station had a monitor with a different color honeycomb and message.