NFL Super Bowl 50 Logo. 16 April 2014.
In 2016 Super Bowl 50 will be played right here in Santa Clara at Levi’s Stadium. This will be the 12th time the Super Bowl will be played in California. The first-ever AFL-NFL World Championship, later known as Super Bowl I, was played on January 15, 1967 at Memorial Coliseum in Los Angeles. In that game the Green Bay Packers beat the Kansas City Chiefs 35-10.
On June 4, 2014, the National Football League unveiled the new logo for Super Bowl 50, which will be held on February 7, 2016 at Levi’s Stadium. The new logo design is very unique in that for the first time in 45 years of the Super Bowl, Roman numerals in both the logo and game titling will not be used. Instead, it will officially be known as “Super Bowl 50” and not “Super Bowl L.” This convention will only be used in 2016. In 2017 the Roman numerals will return for “Super Bowl LI.”
Roman numerals were not used in the first 4 Super Bowl logo designs. They were first used in Super Bowl V, a game in which the Baltimore Colts defeated the Dallas Cowboys in January 1971.
The 2016 logo departs slightly from the new logo template established in 2011 for Super Bowl XLV. The Vince Lombardi trophy is still the focal point of the mark along with the “Super Bowl” font at the base of the mark. However, the “50” is now in gold instead of the traditional silver located behind the trophy instead of below. Fifty is traditionally known as the “golden anniversary.” Couple that with the fact this Super Bowl will be played in the “Golden State” and a “gold 50” is a natural.
The alternate logo design includes a graphic image of Levi’s Stadium around the base of the Lombardi trophy along with silhouettes of the San Francisco skyline, ghosted by the fog, reflected in the gold 50 as a backdrop to the trophy. The San Francisco Bay Area and game date appear below the mark as well.
This new branding builds on a permanent Super Bowl identity established in 2011 for Super Bowl XLV that positions the Lombardi trophy with the host city stadium. Previous Super Bowl logos were unique designs that changed from year to year.
When Super Bowl 50 hits the Bay Area, it not only brings a new look but great business opportunities to local businesses as well. And through non-profit organizations like Business Connect, the Bay Area’s diverse small businesses will be linked to contracting opportunities related to the golden anniversary of the most watched sporting event in the USA.
With more than 34+ years of event and graphic design, as well as print experience, FineLine offers invaluable insight that has also included several years working with the NFL Alumni Association. One of our clients, a corporate sponsor of the NFL Alumni Association, looked to us to create graphics for several corporate sponsored NFL Alumni and Super Bowl related events. Through that relationship FineLine has developed the expertise required to know how to blend NFL branding with a unique corporate brand in a series of events taking place during Super Bowl week over the course of multiple years.
In 2015 FineLine is hoping to have the opportunity to be one of the select group of Bay Area diverse small businesses to work on Super Bowl 2016. We’ll keep you posted on our progress as we proceed through the approval process with Business Connect in 2015.