These three posters were created as part of a larger campaign that focused on the core values that are at the heart of the NetApp culture. Their values include trust and integrity, leadership, simplicity, adaptability, teamwork and synergy, go beyond and get things done.

These posters were put up in their meeting rooms to foster a productive environment in which meetings would be run with candor, clarity, ownership with accountability, and speed. Each poster acts as a checklist to ensure three important questions were being asked: “How are we doing”, “Where are we in the workflow”, and “Are we using our time wisely?”

Our goal when designing each poster was to make sure the core message was simple and easy to understand. Using NetApp’s new brand look and feel we were able to create a simple yet elegant design with color highlights to draw focus to the key points.